This morning, the Pew Research Center social media report revealed that 73% of online adults now use some form of social networking site. It’s a large figure, and one that continues to show just how well these platforms have woven themselves into our lives. But it also reveals another, possibly more striking figure: that roughly 27% of online adults choose to live a life free of social networks. They’re online but, for the most part, they’re off the grid.
It’s important to remember that this isn’t a group composed of luddites or shut-ins but of individuals who see the social networks and, often the internet as a whole, as a set of tools rather than necessities.
I like to imagine being approached by a group of tourist Twittards, whereupon I rush toward them brandishing my poisoned arrows, taking delight in how they gasp and scurry back to safety.