The GTD movement quickly spread outside the confines of formal work and became a way to navigate the whole of existence: hence the popularity of websites such as Lifehacker that offer nerdy tips on rendering the messy business of everyday life more amenable to algorithmic improvement. If you can discover how best to organise the cables of your electronic equipment or “clean stubborn stains off your hands with shaving cream”, that, too, adds to your “productivity” – assuming that you will spend the time that is notionally saved on a sanctioned “task”, rather than flopping down exhausted on the sofa and waking groggily seven hours later from what you were sternly advised should have been a power nap of exactly 20 minutes. If you need such “downtime”, it must be rigorously scheduled.
...We all like to feel that we have done something useful, interesting or fun with our day, even (or especially) if it has not been part of our official work, and we might harmlessly express such satisfaction by saying that our day has been productive.
This ordinary usage encodes an ordinary wisdom: that mere quantity of activity – as implied by the get-more-done mania of the productivity cult – has nothing to do with its value. Economics does not know how to value Rainer Maria Rilke over a prolific poetaster in receipt of an official laureateship. (One can be confident that, while mooching around European castles and writing nothing for years on end, Rilke would never have worn a T-shirt that announced: “I’m doing work”.) And his life sounds like more fun than one recent Lifehacker article, which eagerly explained how to organise your baseball cap collection by hanging the headwear on shower-curtain hooks arrayed along a rail.
Perhaps I shouldn’t mock. All that time saved every morning by knowing the exact location of the baseball cap you want to wear will surely add up, earning you hours more freedom to hunt and hoard ever more productivity tips, until you are a purely theoretical master at doing nothing of value in the most efficient way imaginable.