In the 1960s, two major shifts transformed the right to happiness into the duty of happiness. The first was a shift in the nature of capitalism, which had long revolved around production and the deferral of gratification, but now focused on making us all good consumers. Working no longer sufficed; buying was also necessary for the industrial machine to run at full capacity. To make this shift possible, an ingenious invention had appeared not long before, first in America in the 1930s and then in Europe in the 1950s: credit. In an earlier time, anyone who wanted to buy a car, some furniture, or a house followed a rule that now seems almost unknown: he waited, setting aside his nickels and dimes. But credit changed everything; frustration became intolerable and satisfaction normal; to do without seemed absurd. We would live well in the present and pay back later. Today, we’re all aware of the excesses that resulted from this system, since the financial meltdown in the United States was the direct consequence of too many people living on credit, to the point of borrowing hundreds of times the real value of their possessions.The second shift was the rise of individualism. Since nothing opposed our fulfillment any longer—neither church nor party nor social class—we became solely responsible for what happened to us. It proved an awesome burden: if I don’t feel happy, I can blame no one but myself. So it was no surprise that a vast number of fulfillment industries arose, ranging from cosmetic surgery to diet pills to innumerable styles of therapy, all promising reconciliation with ourselves and full realization of our potential. “Become your own best friend, learn self-esteem, think positive, dare to live in harmony,” we were told by so many self-help books, though their very number suggested that these were not such easy tasks. The idea of fulfillment, though the successor to a more demanding ethic, became a demand itself. The dominant order no longer condemns us to privation; it offers us paths to self-realization with a kind of maternal solicitude.
Tuesday, March 22, 2011
Got the Whole World in Our Hands